Integration of Financial Services: A Canadian Perspective

Integration financial services is a term with many meanings. Definitions might include: - ownership of different segments of financial services, - the distribution of products of one segment by another, and - a consumer-centric strategy driven to satisfy the needs of the customer regardless of organizational structures. For the purposes of my paper, I will define it as the erasing of boundaries leading to consumers receiving value propositions that are not restricted by traditional industry segment barriers.