In this report, we start in Chapter 2 by reviewing the various approaches to capital allocation and identifying the circumstances under which pricing based on capital allocation is economically optimal. To preview, in relatively simple settings, where the objective is to maximize firm value in a single period, capital allocation can be consistent with marginal cost pricing. This results trivially if the problem is cast as expected profit maximization subject to a risk measure constraint (in which case gradient allocation methods applied to the constraining risk measure are appropriate for pricing purposes). It also results in more complex specifications of the single period model, although the correct risk measure is similarly complex (Bauer and Zanjani, 2013a).
Keywords: capital allocation, risk measures