No Aspiration To Win? An Experimental Test Of The Aspiration Level Model

Link

http://link.springer.com/article/10.1007/s11166-015-9229-0#/page-1

Volume

51

Page

245-266

Number

3

Year

2015

Categories

Behavioral Insurance

Publications

Journal of Risk and Uncertainty

Authors

Diecidue, E., Levy, M., & van de Ven, J.

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