Where is My Market? How to Use Data to Find and Validate New Commercial Lines Market Niches

Entering a new insurance market is not a decision to be taken lightly. Market segment analysis is a lengthy process, and finding the right data is just the beginning. Being able to make meaningful comparisons of data from various sources and across insurance lines is the key to identifying profitable markets. Fortunately, there are data sources and tools available that can help with the analysis, as well as provide quantifiable assessments of your niche-market recommendations.