About This Event
While analytics are becoming common across insurers’ various functions, simple heuristics like loss ratios are still common for agency and distribution channel analytics at many P&C companies. In this session we will discuss similarities and differences between modeling agencies vs. policy level pricing analytics, challenges to consider, potential terms to include in models, and considerations when discussing with business areas. Key messages include: Analytics for agency lags analytics in pricing at most companies; There are key considerations beyond building the perfect model to successfully deploy agency models; The target variable is often difficult for business users, even senior leaders to express.
